Duckduckgo is a search engine that doesn't track you. Contrary to Google, Duckduckgo doesn't track your searches, provide targeted advertisement or store your personal information. In a world where your data seems to be up for grabs by every service you use this is a refreshing product. You can easily install Duckduckgo as a chrome extension, or use it as the default search engine on other browsers.
The good thing about this service is it will also rate the privacy of websites that you are browsing - helping you understand what information the website is tracking about you.
Subvert the algorithm, browse without scrutiny.